Partner with the Legends: A Truly Unique Rugby Opportunity
The two-match Legends Series and surrounding hospitality & community activities will provide an unprecedented opportunity for your brand to be part of the excitement whilst making a real impact.
Why Partner with the Legends Series?
This two-match exhibition series will bring together rugby legends from Australia, England, Ireland, Scotland, and Wales in Melbourne and Sydney during July 2025. Based on the success of the 2013 clash, which sold out North Sydney Oval with 12,000 spectators, the 2025 series promises to be bigger and better.
We’re expecting approximately 30,000 passionate tourists to land on Australian shores throughout July, in addition to the vast Australian rugby community and wider public that will be exposed to these keynote events. As a partner, you’ll tap into this passionate audience and align your brand with the prestigious heritage of Australian rugby.
Benefits Beyond Branding
Partnership with the Classic Wallabies for the Legends Series offers tangible benefits that extend far beyond traditional sponsorship:
- Premium Brand Association: Align with rugby icons with a mission to deliver good in the community
- Extensive Exposure: Your brand can feature across playing apparel for both Classic Wallabies and British & Irish Legends, stadium signage, digital platforms, and corporate events reaching 25,000+ attendees and millions more through digital channels
- Corporate Hospitality: Access VIP tickets, corporate functions, and exclusive networking opportunities with rugby legends and business leaders
- Community Impact: Support grassroots rugby development while demonstrating your brand’s commitment to community engagement
- Experiential Marketing: Create memorable brand activations at matches and surrounding events in multiple Australian cities and states.
How to Get Involved
The Legends Series offers various partnership tiers to suit different objectives and budgets, across multiple events and venues from matches, to corporate events and community engagement activations. Now is the perfect time to secure your place in rugby history.
Contact us today to discuss how your brand can play a part in this historic sporting spectacle.